If you’re part of the e-commerce community you already know the #1 problem of all dropshippers: making sales.
In addition to that, at least 90% of all e-commerce entrepreneurs unsuccessfully tried Facebook advertising as their main customer acquisition channel.
The vast majority of e-commerce entrepreneurs unsuccessfully tried to solve the #1 problem with the same method. Over and over again. Hm…
I mean, common, it’s more than obvious that you’ll have a very hard time to make it work for you, right?
Don’t get me wrong, I love Facebook advertising and yes, currently it has the best return-on-investment (ROI). No doubt about that. But still, not too many beginners seem to get a positive ROI out of it, not even make a single sale.
This is not an anti-Facebook ad post. Not even about Facebook at all. It’s about being open-minded in order to get what you want. It’s about opportunities, work, and real entrepreneurship. But most of all, it’s about the importance of being different as an e-commerce entrepreneur, especially as a dropshipper.
The Blueprint To Success
Truth is, there is not this one (or two) thing(s) you can do to become successful. It would be amazing if there would be this 1 thing. Truth, however, looks very different.
Honestly, if it would be that easy to make $10,000 (or even $2,000) per month only by building an online store and setting up some ads, why would anyone on this earth still work 9-5?
By this logic, people who then will make $10k per month have more money to invest to make even more money. Within months they are millionaires.
I mean, setting up the store and ads is incredibly easy. This is nothing special. This is not the stuff which makes you successful. There goes way more into it. And that’s the good part!
There’s so much space for you as an entrepreneur to work. You have incredible opportunities to make sales – asides of paid advertising! Even better: most new e-commerce entrepreneurs don’t want to work. They are in love with paid advertising and will fail just because of that. They are not open-minded.
But if you decide to put in real work, stay open-minded and give this entrepreneur-thing an honest approach, your chances are very high that you’ll be one of the few who actually will win!
But I really get it. The start is always a bit tricky. In fact, it sucks. Especially if you have zero knowledge in this field and actually don’t know where to start. I’ve been there, too.
That’s why I will now give you 3 very easy things to do, which you can apply to your business. I kept them very general so they are applicable to all businesses.
Be open-minded and let’s dive into it!
A Real Business-Plan
The internet brought us all amazing opportunities. We all can now have our own business and can fulfill our dreams. I am grateful as fuck for this.
However, it also destroyed more than just one important part of a real business. These days, we’re rushing into businesses as there is no tomorrow. That does not make any sense at all! Just because we can, doesn’t mean we should do that!
Like.. have you ever thought about creating a business plan?
I don’t mean an old-white-male CEO business plan which are just some documents showing random numbers. I’m talking about a real plan for your business.
It doesn’t even have to be fancy. You just need a spreadsheet with everything which is essential to your business.
If you come up with a simple spreadsheet which includes:
🎯 The goal(s) of your business
💡 Your personal assets
💪 Required actions
👥 Your business’ target audience(s),
💰 Your business’ finances
You are good to go.
There’s actually no strict guideline what should and what shouldn’t be included. Aim for a document which allows you to exactly see all important metrics of your business. You’re the CEO, COO, CFO, CMO, CWHATEVERO of your business. You have to know your shit. To be honest, if you don’t know your target audience or know the goal of your business you are in deep trouble.
Get your shit together and start working.
Talk To Your Customers
Most underrated topic ever. Ever!
Entrepreneurs seem to be so damn scared about talking to their (potential) customers it’s almost ridiculous. Just because the internet gives us the opportunity to hide does not mean we should.
Sure, not too many people look as good as I do (that’s a joke, Ryan Gosling looks equally good), but this shouldn’t prevent you from talking to your customers. You don’t necessarily have to hop on a video chat, but a phone call or even some emails can work wonder to your complete business.
Getting feedback from fellow entrepreneurs can definitely help, but getting insights from the people who actually decide if your business will be a success or not is more important. The people I’m referring to are (I know you expected this) your customers.
You always want to build your online store based on the needs and expectations of your customers.
Social media makes it easier than ever to reach out to your customers. Even if you don’t have any customers (yet) you can still reach out to people who you think could be interested.
Here are three questions you could ask (feel free to use them):
💼 If you would be our product manager, what products would you add/remove?
🎁 If you would have to give one product to your best friend as a gift: which one would it be?
🧠 What’s the first word that comes to your mind when looking at our store?
I recommend to not ask price related questions.
Whatever questions you end up asking they all should give you the opportunity to take action. Remember, you want to build your business based on your customer’s expectations and needs.
A great marketing plan always includes a part which takes place before the business actually went live. You should try to create as much excitement around your store as possible.
Think of a new Hollywood blockbuster. The production company not just release the movie and then market their product (movie). Most of their marketing takes place in advance. They release short trailer, interviews and even a big “grand opening” gala some days before the movie is available for the public.
Why don’t you do something similar?
Obviously, you don’t have the budget for doing such big things. But you don’t even need to. All you need to do is to let people know what they can expect. Social media is the best way to do this. You don’t even have to pay for it.
One way is to create several social media accounts (yes, not just Facebook and Instagram) and start to post niche relevant content in the form of visuals, text or audio. It could be even you speaking talking about how excited you are starting your new business. Just do something. Then, in the next step, you only have to reach out to individuals who could be interested in your business. It’s not about a sales pitch or making money here. It’s about building a relationship in advance.
These days, customers just see the finished business. They are not involved in the building process, although it would be very easy to do this. In order to stand out and differentiate yourself from your competitors, it’d be very smart to involve them from the early stages of your business. From the time your online store isn’t even live yet.
On the day of your big launch (and the days prior to it), you will have an army full of friends who are happy to promote your business for free! Whaaaaaaat!
Why? Just because you told them in advance and involved them in the building process.
Be different (in a good way) and you’ll win.
Doing things which a lot of people have unsuccessfully tried to push their business is not smart. If you really want to be an entrepreneur and want to make it work, you have to be different. You can see the hopes of entrepreneurs dying every single day. Just because they assumed they will be one of the few who will make it work.
If you do things which are maybe a bit uncomfortable instead, things which people aren’t cool or fancy, your chances will increase. Why? Because very few people actually execute these things.
I wish I could stress out how important it is to be different and to do different stuff. Especially as a dropshipper as most of us sell the same/similar products. The only way we can be different to others is by the actions we take.